These scores are used by the application to merge redundant
data and create by-default master records.
When data stewards
access the task list, master records are already defined according to these
scores. However, they can manually set survivorship rules per attributes in
the data records or enter completely new values when resolving the task.
In this example, the contact information which comes
from Salesforce is initially used by the application to form master records
as you gave Salesforce the highest score, while Marketo comes second in the
list.